Woochifer
Joined: 12/15/11 Posts: 9,124
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Posted Sun, Feb 20 10:58 am
(Edited Sun, Feb 20 11:01 am)
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In response to Nobody starts a BB game to start at 11 pm EST (UCLAlaw94)
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Does the SEC think 4pm is a good time slot for people in LA to watch east coast BB? Particularly if we're talking about a weeknight?
Why are you so fixated on east coast viewers when they constitute a small chunk of the viewing audience for Pac-12 schools?
The TV schedule will always have that sweet spot somewhere in the 5pm to 8pm PT time where you have a the largest aggregate audience when taking the whole country into account. But, that also happens to be when the majority of events in the eastern and central time zones are going. The number of non-streaming channels is fixed. With limited slots, ESPN, FOX, CBS, et al is trying to maximize its audience across the board from morning until evening. Since they're not going to start east coast games at 10pm, they will take the east coast and midwest games before they will take the west coast games. The 7pm start time is actually the best time for maximizing west coast TV audiences.
Also, the current Pac-12 TV deal includes all parties that broadcast Pac-12 games -- ESPN/ABC, Fox Sports, CBS Sports, and the Pac-12 Network. Before that deal, the Pac-12 games on TV would only include the ones that the networks picked up. All other games would be either not televised or broadcast only if a school had a local TV contract (like UCLA and Southern Cal did with Fox Sports West/Prime Ticket). The local TV contracts were local -- i.e., not nationally televised. To watch UCLA games not picked for national broad if you lived outside the LA market, you needed your own backyard satellite dish to pick up the raw feed (or Directv or Dish with the optional sports package).
The creation of the Pac-12 Network meant that EVERY football and basketball game would be televised. This is why the conference is now involved in the scheduling. |
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