MacBruin
Joined: 8/27/06 Posts: 4,641

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Posted Thu, Jan 30 12:17 pm
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In response to Why doesn't Ucla get more uppler level sprinters? (DB)
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Track stars, especially sprinters, may get some NIL money, but not nearly as much as talented football and basketball players. And it seems that the T&F athletes who get paid the most are adept at drawing attention to themselves on social media platforms like TikTok, X, FB and Instagram. Of course, the golden tickets are shoe deals with companies like Nike (#1 brand) or Adidas. For example, Sydney McLaughlin-Levrone signed a $1.5 million deal with New Balance when she was only 19; in 2017, Usain Bolt got a $10 million dollar contract from Puma; and last year, Noah Lyles signed a deal worth $2 million per year with Adidas. Contracts like that come from exposure, both nationally and internationally, world records, and marketing. Rai Benjamin reportedly has a net worth of $5 million, primarily via contracts with major brands.
Most likely, Joanna Hayes has very little NIL money to offer potentially world-class athletes, making it difficult to recruit against top college programs like Arkansas, Tennessee, Texas Tech, Alabama, Florida, Texas A&M, SC, LSU and Oregon without an enthusiastic fanbase, a high rate of recent success, strong administrative support, a hefty budget, a state-of-the-art T&F facility and access to lucrative sponsorship opportunities. Add to that the academic rigor athletes have to deal with at UCLA, and it becomes clear that Hayes has a monumental task ahead of her. She does have a few advantages, though. Westwood and the UCLA campus sell themselves, as does the weather. And Joanna has contacts, credibility, and experience that Avery Anderson couldn't match. So, with the aid of her young, accomplished assistant coaches who excelled in the sprints and hurdles, she may soon start attracting star sprinters and hurdlers. As an aside, it might help if she hired Chase Griffin to teach Bruin track athletes--and football players--how to market themselves. |
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